The Land of Absinthe (Route de l'Absinthe) is a historic route that traces the deep-rooted heritage of absinthe production between Pontarlier (France) and Val-de-Travers (Switzerland). This cross-border journey explores the origins, craftsmanship, and cultural impact of the legendary green spirit.

The region became the heart of absinthe production in the 18th and 19th centuries, with Pontarlier as a major distilling hub. Nearby, Val-de-Travers in Switzerland is considered the birthplace of absinthe, where the drink was first commercially produced in the late 18th century. During its golden era, absinthe gained popularity among artists, writers, and intellectuals, particularly in Parisian cafés, before facing bans due to its alleged hallucinogenic effects.

After nearly a century of prohibition, absinthe was re-legalized in Switzerland in 2005 and in France in 2011, bringing back its production and cultural significance. The Route de l'Absinthe now serves as a historical and tourist trail where visitors can explore distilleries, museums, and scenic landscapes that shaped absinthe's legacy.s

The journey takes you through historic distilleries, absinthe fountains, and tasting rooms, offering an immersive experience into the drink’s past and present. Popular stops include the Maison de l’Absinthe Museum in Val-de-Travers and the Distillerie Guy in Pontarlier, where traditional absinthe-making methods are still preserved.